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Axiom edition 4
Spring 2010

Focus on Talent management

Implementing patient access schemes in the UK

How can risk minimisation tools be improved?
An industry perspective

Innovation in patient compliance

Opinion on value demonstration

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Axiom Digest
2009

A collection of the best articles from Pope Woodhead's bi-annual newsletter

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Axiom edition 3
Spring 2009

The who, what, when and how of
local EU payer engagement

Registries: Real-world knowledge for competitive advantage

Has clinical trial disclosure helped the average patient?
An industry perspective

Focus on commercial innovation and risk sharing

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Axiom edition 2
Spring/Summer 2008

5 steps to an integrated value
proposition

PW’s ‘digital conversation’ risk
minimisation tool

Success factors for managing
key opinion leaders

Industry and payer perspectives
on cost-effectiveness evaluation

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Axiom edition 1
Autumn 2007

Opinion on Risk Management

Discussion of the five phases to
develop a successful mature
product portfolio

Perspective on the markets in
Poland and Spain

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Published articles

Biosimilars: how to manage risks

PharmacoVigilance Review
Volume 3 Number 4
November 2009

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Communicating product
value to local payers is
a new challenge

Pharmaceutical
Marketing Europe
March/April 2009

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Innovative schemes give reassurance to payers in exchange for market access

Pharmaceutical
Marketing Europe
May/June 2009

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Risk rationale

Pharma needs a culture of
proactive pharmacovigilance
and risk minimisation

Pharmaceutical
Marketing Europe
July/August 2007

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Real Time Post Marketing Evaluation
of Therapeutic Risk Management
Plans(RMPs)

– A Novel Pharmacoepidemiological Tool?

Pharmacoepidemiology and Drug Safety 2008

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Better awareness and
implementation of
pharmacovigilance and
risk management planning
is needed within the European Pharmaceutical Industry

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