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We conduct targeted, hypothesis-led qualitative research to ensure
that our clients gain sufficient market insight to develop a focused
and differentiated strategy.
| We offer: |
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Mapping of healthcare and reimbursement
systems, pathways of care and influencers/influences |
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Payer and key opinion leader qualitative
research and strategic recommendations. |
| Recent projects: |
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Research/validation of
EU payers’ unmet needs and evidence requirements
for a range of primary and secondary care products |
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Mapping of hospital drug purchasing
processes and issues in the US/top 5 EU countries |
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Development of a UK market access
strategy for a key oncology drug for a top 10 pharma
company - mapping funding process, attitudes and key
influencing routes. |
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