Value communications and market access

Value strategy and value proposition

Pope Woodhead recognises the growing importance of payers as customers in creating development and commercial strategies. We integrate the perspectives of payers with those of other stakeholders (patients, physicians and regulators) in order to develop a coherent value/market access strategy. We believe that one of the core components of a successful strategy is the development of a value proposition and a coherent value story for the product.

We offer:
•	Development/restructuring of market access strategies
•	Value lever and risk/benefit analysis
•	Value proposition and value story development
•	Market access expert panels
•	Market access planning.

Recent projects:
•	Development and validation of EU-relevant value propositions for a range of primary/secondary care and orphan drugs
•	Enrichment of the value strategy of a breakthrough biological through service-orientated tools
•	Audit of functional plans to identify/prioritise gaps and recommendations for the EU market access plan for a specialist drug.