11 May 2017 - Pope Woodhead, UK
As digital market access negotiation gets sophisticated, it is pushing the evolution of global and local Market Access roles. Whether ready or not, Digital has landed in Pharma, and if other industries are anything to go by, it’s here to stay and the rate of progress will be rapid.
In terms of customer engagement, particularly local access negotiations, digital provides significant new opportunities to connect global to national and local activities for companies willing to reassess their outputs and how they work organisationally. However, as with any change, fear of failure may be causing paralysis.