30 November 2017 | Pope Woodhead, UK

Structured benefit-risk assessment became a high priority with adoption of ICH M4E(R2), which provided a new format for benefit-risk conclusions within regulatory submissions. The guideline has been widely implemented this year, including by EMA in January and FDA in July.

This webinar led by Dr Steve Mayall, a Principal Consultant and expert in the benefit-risk area, provided an update on key aspects of benefit-risk assessment in today’s environment, highlighting practical experiences and challenges.

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3 November 2017 | Pope Woodhead, UK

Moving from Promise to Reality

In this webinar we illustrated the trends and challenges within pharma and the importance/potential they will bring to reality within industry. Moving from volume to value is a mantra now frequently heard in the US. The move to outcomes or performance based health delivery measures for ACOs and IDNs has helped pave the way for a new wave of performance based contracts between pharma and payers in the US.

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13 July 2017 - Pope Woodhead, UK

Over the last few years there has been a significant investment in to a pipeline of cell and gene therapy products across oncology as well as in rare diseases and diseases with high unmet needs. While the pipeline of products offer the promise of transforming treatment and outcomes for patients, there are certain environmental and product related barriers to access and/or utilisation.

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11 May 2017 - Pope Woodhead, UK

As digital market access negotiation gets sophisticated, it is pushing the evolution of global and local Market Access roles. Whether ready or not, Digital has landed in Pharma, and if other industries are anything to go by, it’s here to stay and the rate of progress will be rapid.

In terms of customer engagement, particularly local access negotiations, digital provides significant new opportunities to connect global to national and local activities for companies willing to reassess their outputs and how they work organisationally.  However, as with any change, fear of failure may be causing paralysis.

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04 May 2017 - Pope Woodhead, UK

The pharmaceutical industry should improve how they interact with HCPs and Patients, and digital technology can play a significant role in this process. The use of digital does however introduce a number of issues and challenges that need to be tackled including; accessibility, connectivity, technology, legal (e.g. data protection) and medicines regulations.

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27 April 2017 - Pope Woodhead, UK

Digital technologies have the potential to transform the pharmaceutical industry, driving patient centric solutions, more efficient business models and new commercial opportunities. And yet the adoption of digital by the pharma lags way behind other global industries. Pharma companies need to evolve a coherent digital strategy sooner rather than later or get left behind.

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28 February 2017 - Pope Woodhead, UK

While globalisation creates huge opportunities for the pharmaceutical industry, it also raises a number of challenges. Pharmaceutical companies increasingly need to share information and insights rapidly and efficiently with parties across the globe so that they can react appropriately to both global and local needs. Fostering a collaborative mindset is one approach that can help to address these needs.

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2 February 2017 - Pope Woodhead, UK

Market access of orphan drugs (ODs) in Asia is challenged by high cost, limited data and lack of awareness in some cases. Such challenges intensify in recent years with increasing budget constraint.Payers and policy makers in

Asia (e.g. Australia and Japan) have already started to explore new ways to manage healthcare expenditure, some of which will impact market access of ODs in these areas.


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16 February 2017 - Pope Woodhead, UK

Mark Perrott, Pope Woodhead and Katherine Long, AgilePV discussed in this webinar how can you effectively track your RMPs across various products, markets and safety concerns and efficiently ensure compliance by centralisng and tracking your RMP activities with dedicated software which is accessible to local affiliates and provides global transparency and governance.

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